Doing Business in Russia might seem complicated but the market professionals proofed opposite during the business brunch at the Light+Building Fair.
The event started with the warm welcome from the Messe Frankfurt Senior vice president Iris Jeglitza-Moshage and Vice President Ruth Lorens.
Then Mr. Vladislav Zabrodin — Managing Partner of Capital Legal Services — started the business programme. He focused on the holistic view on the Russian market. Talking about challenges and opportunities Mr. Zabrodin covered and some sensitive topics making it clear that no sanctions are applicable to lighting and building industry. He also elaborated on the ways to set up business in Russia and the specific of each solution — whether it is a distribution network, a branch office or a Russian subsidiary. In conclusion Vladislav also talked about the tax policy and legal environment and post-election expectations.
Managing Partner of Lighting Business Consulting Agency — Mr. Borovkov — narrowed the subject to the lighting market in Russia. After the market outlook he highlighted the potential for growth and the issues companies may face while entering market.
Mr. Andrey Golovin — CEO of ESYLUX — shared the experience of the non-russian brand establishing its position on the local market. For the visitors from the building automation industry Mr. Golovin also provided the information on the KNX projects in Russia.
Then, one of the biggest Russian market players — BL Group and its representative Mr. Vadim Lucnhev — explained why Russian companies feel the need of the imported components and how the vast market demand forces local manufacturers to adjust its production.
The logical conclusion of the business programme became Interlight Moscow 2018 expectations declared by Mrs. Natalia Gomer — Group Exhibition Director in the Russian branch of Messe Frankfurt. Talking about Interlight as a way to start Russian market journey Mrs. Gomer shared coming novelties including Intersec forum and Security Exposition launch in Russia.
The event in total was attended by 85 professional visitors from 22 countries with the biggest interest from Germany, Poland, Spain, Czech Republic and Italy.